Telus Panda

Telus – Panda

 

Telus has a long history of incorporating live action animals into their campaigns. So how do you incorporate a Panda, an endangered and protected animal, into your repertoire? Taxi Toronto made a bold move and decided to go with computer animation. This hugely ambitious project included a mother and two cubs. The rig and pipeline needed to be flexible enough to handle animation and print, quick revisions and just about any directorial request.

The Print campaign for the cute critters was widespread. Bus shelters, online, print media and even 10 stories high on the side of office towers. One 16K render of each could easily manage that.

 

 

 

The Print campaign for the cute critters was widespread. Bus shelters, online, print media and even 10 stories high on the side of office towers. One 16K render of each could easily manage that.

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