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Lays - Simply Satisfying

BBDO Toronto needed someone (‘s cousin …) to design and animate a number of ‘loopable’ videos that incorporate the ingredients of their new flavor, Jalapeno Cheddar. Through a series of loop-able vignettes, we tell the story of how our hero chip comes to life. Chips were most definitely hurt/eaten during the execution of this fun and challenging project.

Services

Design Motion Graphics Storyboarding Animation Look Dev Lighting Rendering CG Food VFX

Credits

Someone's Cousin

Creative Lead: Chris Johnson

Look Dev/Technical Lead: Lorne Kwechansky

Styleframes: Renato Kilger

Animators: Chris Johnson, Lorne Kwechansky


Agency: BBDO

Art Director: Rebecca Dunnett

Copywriter: Samantha AngusSVP

Creative Director: Derek BlaisAccount

Executive: Sarah Atteck

Account Director(s): Mark Graham, Saloni Wadehra

Sr. Project Manager: Sarah Ng



Lays - Simply Satisfying

WORK
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