Someone’s Cousin teamed up with Pfizer and The Pub to bring Talzenna to life in a way that’s anything but clinical. The animation turns complex science into a clear, engaging story—think less textbook, more Netflix-worthy explainer. With sharp design, smooth motion, and just the right dose of personality, the piece makes oncology approachable without losing the science. It’s proof that even when the subject matter is serious, the storytelling doesn’t have to feel like homework.